Know your enemy
20/01/06 13:01 Coffee machine moments
I think my favourite PR strategy of all time was
something I came across in my first - and only -
full-time editorial job. The editor, a nice guy and
good at what he did, was on the scatty side.
So he'd get this call. "Hello, we wanted to check you were still up for meeting our client next Tuesday." Oh, er, of course, he said, and he turned up. This happened about three times and eventually he twigged. Did I, he asked, actually make this appointment? "Er, no," the PR replied. "But we realised you were a bit vague and would probably meet our client if we sounded positive enough."
He went to the meeting because he liked the cheek. Inspired!
So he'd get this call. "Hello, we wanted to check you were still up for meeting our client next Tuesday." Oh, er, of course, he said, and he turned up. This happened about three times and eventually he twigged. Did I, he asked, actually make this appointment? "Er, no," the PR replied. "But we realised you were a bit vague and would probably meet our client if we sounded positive enough."
He went to the meeting because he liked the cheek. Inspired!
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