Someone shoot ITV and put it out of its misery
11/07/06 17:32 Media
issues
Incredible.
Last year ITV made itself look completely stupid with a show called 'Celebrity Love Island'. The premise was that a load of single celebrities went to an island, sunbathed, and, er, not a lot else happened.
Unbelievably they've brought it back but to make things really relevant and down to earth - yes, that's irony - they've reduced the celebrity content. That is to say they've taken the word out of the title so when you don't recognise any of the celebs, you don't mind so much.
And what do you know, it's a ratings disaster again. 3.2 million for a first episode.
Anyone with the least idea why they thought this tosh might be more popular a second time around is more than welcome to get in touch.
Last year ITV made itself look completely stupid with a show called 'Celebrity Love Island'. The premise was that a load of single celebrities went to an island, sunbathed, and, er, not a lot else happened.
Unbelievably they've brought it back but to make things really relevant and down to earth - yes, that's irony - they've reduced the celebrity content. That is to say they've taken the word out of the title so when you don't recognise any of the celebs, you don't mind so much.
And what do you know, it's a ratings disaster again. 3.2 million for a first episode.
Anyone with the least idea why they thought this tosh might be more popular a second time around is more than welcome to get in touch.
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