Professional communicators again
07/02/06 11:00 Coffee machine moments
So I get this mail from a PR. We hope our little
present amused you, it said.
What little present?
They toy dustbin of course. Now we're going to tell you what it was about...
Let me be frank. I don't need a toy dustbin. I don't want a toy dustbin. But if one item's not getting to me then there may be others, and that's a concern to me. So I ask them, where did you send it? To the paper, they say.
Now, I work for The Guardian, Times, Observer, Independent and others fairly often. I am freelance, it's what we do. Which paper, I ask. They name one. They thought they could get it to me because - wait for it - the PR didn't have my address.
This would be the same PR who's been sending things for half a decade to an address from which I haven't moved in ten years.
Well can we have your address, they ask. I give it to them but can't help wondering what on earth a professional communication company is doing losing addresses of journalists who write for that many Nationals. I don't think it's egotistical to suggest that maintaining a simple address book is a core competence.
What little present?
They toy dustbin of course. Now we're going to tell you what it was about...
Let me be frank. I don't need a toy dustbin. I don't want a toy dustbin. But if one item's not getting to me then there may be others, and that's a concern to me. So I ask them, where did you send it? To the paper, they say.
Now, I work for The Guardian, Times, Observer, Independent and others fairly often. I am freelance, it's what we do. Which paper, I ask. They name one. They thought they could get it to me because - wait for it - the PR didn't have my address.
This would be the same PR who's been sending things for half a decade to an address from which I haven't moved in ten years.
Well can we have your address, they ask. I give it to them but can't help wondering what on earth a professional communication company is doing losing addresses of journalists who write for that many Nationals. I don't think it's egotistical to suggest that maintaining a simple address book is a core competence.
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