Own goal
21/07/04 12:08 Media
issues
Fabulous story in Private Eye today - I do hope it's
true. It seems Daily Express editor Peter Hill wanted
to know why people bought the Mail instead, so he
launched a focus group. The only problem was that all
of the Express readers, when asked why they read the
Express rather than the Mail (with the Mail in front
of them), decided it was because they hadn't realised
the Mail was so much better, and said they'd switch
papers immediately.
Don't get me wrong, I still can't stand the Mail - but that's because of what it stands for and the tone it takes. In terms of tight editing and sustaining a strong (if objectionable to me) line on a lot of subjects it's an excellent piece of work. Which the Express, to which I've contributed in the past, simply isn't.
Don't get me wrong, I still can't stand the Mail - but that's because of what it stands for and the tone it takes. In terms of tight editing and sustaining a strong (if objectionable to me) line on a lot of subjects it's an excellent piece of work. Which the Express, to which I've contributed in the past, simply isn't.
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