The 101
26/01/06 13:08 While
I was media training...
I'm out talking to a group of PRs this afternoon
under the auspices of The:101. This is a group of
journalists who want to tell people how we really
think, rather than how you use your e-mail to talk to
people instead of actually making contact.
It's a good idea. My only slight reservation is that journalists are as disparate as any other profession and the idea that we can be categorised and spoken to as a group in a generic way and that this should stay meaningful is something of an illusion.
Of course, that's why PR is a tricky job. I'll give my views and with a bit of luck a fight will break out between me and the other speakers when we disagree about something...
It's a good idea. My only slight reservation is that journalists are as disparate as any other profession and the idea that we can be categorised and spoken to as a group in a generic way and that this should stay meaningful is something of an illusion.
Of course, that's why PR is a tricky job. I'll give my views and with a bit of luck a fight will break out between me and the other speakers when we disagree about something...
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