Blogging and podcasting
09/02/06 09:43 While
I was media training...
I was media training yesterday, a good session with
talented people. So I'm telling them about the
difference between news, features and columns, and I
mention blogs and podcasts in the bit on columns.
Blogs? Says one of them. What are they?
He was even more lost on podcasts. Are they important, he asked.
Well, probably, was the answer. But once tested I realised that I didn't have any proper data to back this up. Nor, given that I write a fair bit about technology in relation to business, should I assume that my knowledge of new media is commonplace or that my assumptions about its importance have any basis other than 'I come across it quite a lot'.
Anyone with any solid research rather than a gut feeling is welcome to get in touch.
Blogs? Says one of them. What are they?
He was even more lost on podcasts. Are they important, he asked.
Well, probably, was the answer. But once tested I realised that I didn't have any proper data to back this up. Nor, given that I write a fair bit about technology in relation to business, should I assume that my knowledge of new media is commonplace or that my assumptions about its importance have any basis other than 'I come across it quite a lot'.
Anyone with any solid research rather than a gut feeling is welcome to get in touch.
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