A problem waiting to happen
28/02/06 09:50 Coffee machine moments
So it's finally hit someone - a 38 year old man has
been asked to prove his age before he was allowed to
buy the
Guardian
in a supermarket. Why, you ask..? Because it had
given away a copy of "Let Him Have It" a few weeks
before and that film had an adult certificate.
Which is reasonable enough, and bad news for those of us who were hoping for "Emanuelle" with the Sun or something. It does raise the issue of where we're going with these free DVDs, though. On Saturday I bought two papers because one of them had a DVD I wanted to see, which will undoubtedly swell the circulation figures for that paper, but is this a sustainable business model?
Personally I think not. And whereas I welcome freebie DVDs, often, the journalist in me is looking forward to a time when it'll stop and publishers will have enough confidence in the content of the paper alone as a selling point.
Which is reasonable enough, and bad news for those of us who were hoping for "Emanuelle" with the Sun or something. It does raise the issue of where we're going with these free DVDs, though. On Saturday I bought two papers because one of them had a DVD I wanted to see, which will undoubtedly swell the circulation figures for that paper, but is this a sustainable business model?
Personally I think not. And whereas I welcome freebie DVDs, often, the journalist in me is looking forward to a time when it'll stop and publishers will have enough confidence in the content of the paper alone as a selling point.
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