The customer is always, er...
20/01/06 13:02 While
I was media training...
I had a great experience media training recently. The
client was very receptive, and so was their external
PR - the session was stimulating for both sides
(hint: I love it when this happens).
Then the internal PR walks in.
So we do a practice interview, the client and I. "Not bad," says the internal PR. "But I'd like to hear more of the company name."
I can see why, I say, but someone dropping loads of company mentions in for the sake of it is going to find their quotes on the proverbial cutting room floor. Answering the question, as the client had done, was the better way to get into print. "No, I'd still prefer it with more company mentions. It'll get in."
Hang on. I've been a journalist since 1988. It doesn't make me the world's great expert, but it gives me an idea of what's certain to be dropped or written off as company puff before a piece is collated and written. "Well, we can agree to disagree..."
Anyone else wanting to hire me just so they can sit there and argue, please note the day rate remains the same.
Then the internal PR walks in.
So we do a practice interview, the client and I. "Not bad," says the internal PR. "But I'd like to hear more of the company name."
I can see why, I say, but someone dropping loads of company mentions in for the sake of it is going to find their quotes on the proverbial cutting room floor. Answering the question, as the client had done, was the better way to get into print. "No, I'd still prefer it with more company mentions. It'll get in."
Hang on. I've been a journalist since 1988. It doesn't make me the world's great expert, but it gives me an idea of what's certain to be dropped or written off as company puff before a piece is collated and written. "Well, we can agree to disagree..."
Anyone else wanting to hire me just so they can sit there and argue, please note the day rate remains the same.
|