Time of the month
08/04/04 10:36 While
I was media training...
Even with a daily blog like this, you realise there
are some things that would have been better if you'd
planned and structured them a little. Next month I
must remember about interest rates.
You see, by the time this comes out you'll be aware if you're in the UK that the Bank of England has kept interest rates at 4 per cent.
Now, that probably doesn't seem all that funny. But if, like me, you'd had a press release on Monday from one small business group warning that a rise would be a disaster, followed by another from another group on Tuesday saying a small rise wouldn't be a bad thing, followed by still another group yesterday proclaiming that the five per cent rate would put people out of business, you'd have allowed yourself a little smirk. It was phrased so angrily I had to check the news sites in case it had actually happened and the news sneaked out on a Wednesday for once.
Then the announcement today - no change. A couple of small releases of the 'oh, that's OK then' nature, and no doubt a lot of red faces among the original release writers.
You see, by the time this comes out you'll be aware if you're in the UK that the Bank of England has kept interest rates at 4 per cent.
Now, that probably doesn't seem all that funny. But if, like me, you'd had a press release on Monday from one small business group warning that a rise would be a disaster, followed by another from another group on Tuesday saying a small rise wouldn't be a bad thing, followed by still another group yesterday proclaiming that the five per cent rate would put people out of business, you'd have allowed yourself a little smirk. It was phrased so angrily I had to check the news sites in case it had actually happened and the news sneaked out on a Wednesday for once.
Then the announcement today - no change. A couple of small releases of the 'oh, that's OK then' nature, and no doubt a lot of red faces among the original release writers.
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