Nothing like a good loser
14/06/07 13:57
There's nothing like a
good loser, and this
is nothing at all
like one. It's Katy Hopkins, Uberbitch from The
Apprentice, talking about how mediocre the final
was and how lousy the final pair actually were.
I had coffee with ex-Apprentice candidate James Max the other week and we discussed the current bunch. He'd met most of them and thought Simon was excellent. He'd never struck me as up to much and we concluded, I suspect rightly, that the eventual winner simply came over less well on television than in real life. There are a lot of people like that and looking at them through TV glasses distorts our view.
But the Hopkins rant looks to me like it's about something else. Once she was out, she had no reason to care who won. It's about keeping yourself in the public eye by continuing to make daft comments after the curtain has well and truly gone down.
My best guess is that Kate wanted some sort of notoriety and fame, a businessy Simon Cowell if you like, and styled her comments to the camera accordingly. The problem is that there's not much call for a businessy Simon Cowell. And even if there were, it would need to be someone with style who could come up with something not just cutting every time but witty too. When she said Kristina Grimes used waffle to cover her backside and it was a shame she couldn't do the same with her choice of skirts it worked because it was politically incorrect, bitchy but also funny. When she suggested Adam Hosker should go back to his "little Northern chums" it was an insult with no panache.
The very real difficulty Hopkins now faces is that people have seen through the act. She tried to look ruthless but at the last minute, when Sir Alan Sugar demanded that she consider her choice's effect on other people, she crumbled. Completely. She's now portrayed herself as a ruthless businesswoman who can't quite deliver, which isn't a particularly useful place to find yourself. (If she wants to take advantage of my media training service she's welcome, but I always advise people not to rip into the competition and I don't know if she can help herself). There's very little left except someone trying to seem foxy in a posh dress on the News of the World website but actually just looking like a catty posh woman in a downmarket tabloid.
Mind you, we're still talking about her. Who said nobody ever remembers who came third in something..?
I had coffee with ex-Apprentice candidate James Max the other week and we discussed the current bunch. He'd met most of them and thought Simon was excellent. He'd never struck me as up to much and we concluded, I suspect rightly, that the eventual winner simply came over less well on television than in real life. There are a lot of people like that and looking at them through TV glasses distorts our view.
But the Hopkins rant looks to me like it's about something else. Once she was out, she had no reason to care who won. It's about keeping yourself in the public eye by continuing to make daft comments after the curtain has well and truly gone down.
My best guess is that Kate wanted some sort of notoriety and fame, a businessy Simon Cowell if you like, and styled her comments to the camera accordingly. The problem is that there's not much call for a businessy Simon Cowell. And even if there were, it would need to be someone with style who could come up with something not just cutting every time but witty too. When she said Kristina Grimes used waffle to cover her backside and it was a shame she couldn't do the same with her choice of skirts it worked because it was politically incorrect, bitchy but also funny. When she suggested Adam Hosker should go back to his "little Northern chums" it was an insult with no panache.
The very real difficulty Hopkins now faces is that people have seen through the act. She tried to look ruthless but at the last minute, when Sir Alan Sugar demanded that she consider her choice's effect on other people, she crumbled. Completely. She's now portrayed herself as a ruthless businesswoman who can't quite deliver, which isn't a particularly useful place to find yourself. (If she wants to take advantage of my media training service she's welcome, but I always advise people not to rip into the competition and I don't know if she can help herself). There's very little left except someone trying to seem foxy in a posh dress on the News of the World website but actually just looking like a catty posh woman in a downmarket tabloid.
Mind you, we're still talking about her. Who said nobody ever remembers who came third in something..?
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