Uncontrollable image
A while ago I was reviewing some laptops. One of them was a Dell. Nice machine, looked good for its time (looks like a brick by now but hey, that's progress) and I was pleased to give it some positive feedback.

The courier arrives to pick it up. "Must be terrible machines, these Dells," he says. "That's the fifth one I've picked up today."

Nonononono, I say, this is review kit, it's supposed to go back.

"Yeah, right," he says, no doubt preparing for an evening of mass anti-Dell propaganda at the hostelry of his choosing later on.

You just can't buy that sort of publicity...
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