Video podcasting for papers
23/02/06 10:47 Media
issues
I see The Scotsman has started video podcasting in a
small way. It's hoping, it tells journalism.co.uk,
that there will be a commercial angle to this pretty
soon - people will realise they can watch videos on
their iPods which tell them about their area and
they'll be motivated. Also, if you have iTunes, you
can subscribe to a thing called Mooky - which is a
sort of comedy montage of video for mobile media.
This is all very interesting but what nobody has been prepared to say is 'THIS is how it's going to make money and here are some figures stacking up'. The technology to watch video on an iPod has only been around since September so maybe that's not a surprise.
On the audio podcasting front, Ricky Gervais continues to dominate with his offering through the Guardian - but he's about to start charging. I wonder how many of his registered listeners are people like me: I've downloaded every episode and honestly plan to listen to them when I get a moment, but the thought of paying for more will turn me off as a listener pretty quickly.
I have a feeling the serious test of the viability of commercial podcasting is about to start. I'll be keeping a close eye on it.
This is all very interesting but what nobody has been prepared to say is 'THIS is how it's going to make money and here are some figures stacking up'. The technology to watch video on an iPod has only been around since September so maybe that's not a surprise.
On the audio podcasting front, Ricky Gervais continues to dominate with his offering through the Guardian - but he's about to start charging. I wonder how many of his registered listeners are people like me: I've downloaded every episode and honestly plan to listen to them when I get a moment, but the thought of paying for more will turn me off as a listener pretty quickly.
I have a feeling the serious test of the viability of commercial podcasting is about to start. I'll be keeping a close eye on it.
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