Why Googling is good for Google
15/08/06 10:01 New
Media
OK, here's a case in which a new media company has
completely misunderstood the planet on which it is
based. Google (for it is they) want to stop people
referring to 'googling' when they're just looking
something up. They say it could be bad for their brand,
according to the story you can reach through the
link just there.
Hmm. That'll be why nobody's ever heard of Hoover, and people who think they have a Hoover very often have something made by someone else entirely but continue to project the Hoover name whenever they mention it. It's bad for branding in the same way that calling things the Rolls-Royce of their field is bad for the car company, getting them a mention even when their product is nowhere around.
Google apparently wants to stop this free. de facto marketing. Crazy.
Hmm. That'll be why nobody's ever heard of Hoover, and people who think they have a Hoover very often have something made by someone else entirely but continue to project the Hoover name whenever they mention it. It's bad for branding in the same way that calling things the Rolls-Royce of their field is bad for the car company, getting them a mention even when their product is nowhere around.
Google apparently wants to stop this free. de facto marketing. Crazy.
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